Founder Q&A : Should I put my pitch deck on Linkedin?

In a recent Founder Q&A session, a founder sought advice on if they should put their pitch deck on LinkedIn?

As an an early stage accounting firm, we frequently receive questions about how to present a business to potential investors. One such question we recently received was whether it’s a good idea to add a redacted version of a pitch deck to a LinkedIn profile. While some may think it’s a smart move to attract investors without coming off as too pushy, others in the industry have expressed concerns.

During our consultations with startup founders, we encountered different perspectives on adding a pitch deck to their LinkedIn profile. One of them expressed apprehensions that doing so might not resonate with venture capitalists’ sense of uniqueness. This is because some VCs view themselves as possessing exclusive insights into companies, making them distinct from others. By making the pitch deck public, it may not appeal to their sense of specialness and may lose its elite feel.

Another founder we spoke with voiced concerns about the potential risks of sharing a watered-down pitch deck on LinkedIn. The challenge lies in finding the right balance between providing enough information to interest investors and giving away too much, which may lead to the dismissal of the business. Moreover, shaping the conversation and overcoming objections can be challenging without communicating the true essence of the product. Investors may pass on the opportunity even before hearing the full pitch, resulting in missed chances for funding.

In addition, it’s crucial to gather feedback on every pitch during the pre-seed stage. This feedback helps in shaping and refining the pitch deck and the business itself. Having a complete record of feedback, including both positive and negative responses, along with the reasons behind them, is more valuable than merely increasing the number of pitches without understanding why some investors pass on the opportunity before hearing the full pitch.

Overall, while adding a redacted version of a pitch deck to a LinkedIn profile may seem like a good idea on the surface, there are potential risks and downsides to consider. It’s important to know your audience, keep it professional, and be selective with what you share. Ultimately, each startup needs to weigh the potential benefits against the potential risks and decide what’s best for their unique situation.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *